This Is It! officially has a new logo

Last month, This Is It! asked patrons to redesign its logo that will be used in accordance with TITs’ 50th anniversary next year, and likely for years to come. Dozens of submissions were collected and those ent...

Inaugural Lady Business raises more than $9,000

Back on March 8, more than 30 female-owned Milwaukee businesses joined forces in solidarity with A Day Without A Woman movement to partake in the inaugural Lady Business. The event—which was organized on less t...

Tucked Away: Al-Yousef Supermarket & Restaurant

Between beloved and well-established local staples and a steady wave of new bars and restaurants popping up in and around Milwaukee almost every week, worthwhile dining and drinking gems can occasionally get lo...

Mader’s celebrity customers, ranked

Last weekend, Milwaukee dining was dealt a massive blow with the surprising announcement that Karl Ratzsch Restaurant had closed. The German mainstay had been a point of local pride since it opened in 1904, and...

Gloss Weekend returns in May

Since its start in early 2015, Gloss Records has played an invaluable role in Milwaukee music. The label Joe Peterson (Rio Turbo, Platinum Boys) and Harrison Colby (NO/NO, Sex Scenes) founded just over two year...

Cast your vote for This Is It!’s new logo

Last month, This Is It! asked patrons to redesign its logo. The winning logo will be used next year in honor of TITs' 50th anniversary, and likely for years to come. After receiving oodles of submissions, Milwa...